Cookie Policy

1. Introduction

Viprasol Tech Private Limited ("Viprasol," "we," "our," or "us") uses cookies and similar tracking technologies on our website (www.viprasol.com). This Cookie Policy explains what cookies are, how we use them, your choices regarding cookies, and how they relate to our Privacy Policy.

Viprasol Tech Private Limited is a company incorporated under the laws of India (CIN: U62090HR2025PTC135188), with its registered office at Flower 2, Shadipur Nathu Ram Market, Julana, Jind, Haryana - 126101, India.

2. What Are Cookies?

Cookies are small text files that are stored on your device (computer, smartphone, or tablet) when you visit our website. They are widely used to make websites work more efficiently, provide a better user experience, and help website owners understand how their site is being used.

Cookies may be "session cookies" (which are deleted when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them).

3. How We Use Cookies

We use cookies for the following purposes:

• Essential Operations: To enable core website functionality
• Performance & Analytics: To understand how visitors interact with our site
• Personalization: To remember your preferences and settings
• Marketing: To deliver relevant advertising and measure campaign effectiveness
• Security: To detect and prevent fraudulent activity

4. Types of Cookies We Use

4.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation, secure areas access, and form submissions. The website cannot function properly without these cookies, and they cannot be disabled.

4.2 Analytics & Performance Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting anonymous information. We use:

• Google Analytics: Tracks website traffic, user behavior, and demographics
• Hotjar: Records user sessions and heatmaps (if enabled)
• Performance cookies: Measure page load times and site performance

4.3 Functionality Cookies

These cookies allow the website to remember choices you make (such as language preferences, region, or login details) and provide enhanced, personalized features.

4.4 Marketing & Advertising Cookies

These cookies track your browsing habits to deliver advertisements more relevant to you and your interests. They also help measure the effectiveness of advertising campaigns. We use:

• Google AdSense: We use Google AdSense to display ads on our site. Google uses cookies (including the DART cookie) to serve ads based on your prior visits to our website and other sites. You can opt out of personalised ads at Google Ad Settings.
• Google Ads / Google Marketing Platform: Conversion tracking and remarketing
• Facebook Pixel: Social advertising and retargeting
• LinkedIn Insight Tag: Professional audience targeting

5. Third-Party Cookies

In addition to our own cookies, we may use various third-party cookies to report usage statistics, deliver advertisements, and provide social media features. These third parties include:

These third parties have their own privacy and cookie policies. We encourage you to review them.

6. Cookie Duration

Cookies have varying lifespans:

• Session Cookies: Deleted when you close your browser
• Persistent Cookies: Remain for a set period (typically 30 days to 2 years) or until you delete them
• Analytics Cookies: Typically 2 years
• Marketing Cookies: Typically 30-90 days

7. Your Cookie Choices

You have several options to manage cookies:

7.1 Browser Settings

Most browsers allow you to control cookies through their settings:

• Chrome: Settings → Privacy and security → Cookies
• Firefox: Settings → Privacy & Security → Cookies
• Safari: Preferences → Privacy → Cookies
• Edge: Settings → Privacy → Cookies

7.2 Opt-Out Tools

• Google Analytics: Google Analytics Opt-out Browser Add-on
• Google Ads: Google Ad Settings
• Facebook: Facebook Ad Preferences
• Industry Opt-out: DAA Opt-out | EDAA (EU)

7.3 Impact of Disabling Cookies

Please note that disabling cookies may affect the functionality of our website. Some features may not work properly, and you may need to re-enter information on each visit.

8. Do Not Track Signals

Some browsers have a "Do Not Track" (DNT) feature. Our website does not currently respond to DNT signals. However, you can manage your cookie preferences using the methods described above.

9. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, or legal requirements. We will post the updated policy on this page and update the "Last Updated" date. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions about our use of cookies, please contact us: